Oriental Pearls, the company behind Tonino Lamborghini Residences, organized extravagant celebrations at the site of the project to mark the Spring Lantern Festival.
The developers are targeting HNW Chinese (high-net-worth Chinese) in the UAE who are a rapidly growing segment, looking for premium residences in prestigious neighbourhoods and are the perfect potential for a high-end brand like Tonino Lamborghini.
According to this Design Middle East story, “The evening reception featured lion dances and other traditional festivities at the expansive 4.6mnsqft site of the upcoming iconic Tonino Lamborghini Residences Dubai in Meydan, in the presence of senior dignitaries, members of the Chinese Social Club and other Chinese associations.”